I craft creative and customer-centric experience design solutions that motivate consumers and remove friction in the online experience.
interaction + testing data = impact on business objectives
recent projects
Mobile app
Create a mobile app that solves the client's need for communication and the customer's need for account access. THE CUSTOMER would like to perform the primary functions they perform now...
Email
Our company communicates with our client’s prospective customers using three outbound communication channels. email • SMS • phone The email channel was underperforming. Although the cadence was regular and sends...
Customer Journey
mapping the customer journey bringing order to communications Visualizing the experience. Originating a loan online is a complicated process of communication with the customer. We needed a reference document that...
VIP Engagement
improve & shorten the VIP journey Our client prefers for customers to come back and apply directly on their website to reduce acquisition costs and increase retention. 17,000 WEBSITE CUSTOMERS...
recent articles
Creating an Engaging Customer Experience – Combine UX and Marketing in the Customer Journey
In today’s digital world, recognition of the importance of User Experience (UX) has multiplied. It can make or break customer engagement with your product or service. But what is often…
Is it Time to Say Goodbye to Personas?
Personas have long been a staple in UX design and marketing. They provide an excellent reference into users’ needs and preferences, making them an essential tool in planning compelling user…
What’s On My Whiteboard?
What a great reference tool… download a .pdf here. Not much I really need to add here except that if you haven’t explored this website – you should. https://www.nngroup.com/
Leading Successful Brainstorming Sessions
Brainstorming sessions can be invaluable for businesses and organizations looking to come up with fresh ideas and strategies. But for brainstorming to be successful, you must create the right environment…
How to Foster Creativity In The Workplace
The workplace should be a place of creativity, collaboration, and productivity. A creative environment puts employees in the best position to produce quality work that can help your business grow…
UX/UI Testing – Getting successful test results on a live site.
When testing user flows, Even in a simple funnel, things can get complicated and potentially skew results. There are steps you can take to ensure accurate results. Clearly understand and…