In today’s digital world, recognition of the importance of User Experience (UX) has multiplied. It can make or break customer engagement with your product or service. But what is often...
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Personas have long been a staple in UX design and marketing. They provide an excellent reference into users' needs and preferences, making them an essential tool in planning compelling user...
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Laws are continually changing to give consumers more control over their personal data and how companies use it. Comprehensive (also called omnibus) consumer privacy legislation is the most common...
Continue ReadingThis is, by no means, a comprehensive list of definitions, but maybe you'll find it helpful. ALT: Alternative Text Attribute Sometimes referred to as alternative text or alt attribute, an alt tag...
Continue ReadingStop Trying to Delight Your Customers (from Harvard Business Review) The notion that companies must go above and beyond in their customer service activities is so entrenched that managers rarely examine...
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