king ranch
A LITTLE HISTORY
The fame of King Ranch custom saddles and durable leather goods, which carried the Running W brand, quickly spread throughout the Southwest and brought with it the need to fill orders for outside customers. The aim was to offer ranchers and cowboys, in an ever-widening territory, saddles and accessories of a quality and style suited to meet every need of the harsh range.
SELLING THE BIG IDEA
In our creative discovery, we concluded that buying something from the King Ranch Saddle Shop wasn’t just buying a piece of furniture or other accessory. It was buying into the history and the rugged pioneering spirit that made the ranch into the brand it is today. We also wanted the print piece to have value beyond items for sale, so our designs drew heavily on heritage – incorporating stories and images from the King Ranch archives.
MARKING THE TRAIL
Having a well established brand presented us with a great starting point from which to draw inspiration. As with any large project, a little planning goes a long way! We developed mood boards based on the known brand elements to guide our page layouts, textures and typography.
